ELEVATE Pulse: Episode 9 – Precision Under Pressure: How Big Deals Are Really Won
Multimillion-dollar deals are earned with discipline, foresight, and the ability to hold steady when the stakes climb.
Winning teams do three things consistently:
Anticipate unseen dynamics.
Show up as trusted partners.
Execute with resilience under pressure.
Must-win deals require a tenacious mindset and operational rigor unlike any other business transaction. When you’re up against tough competition for an RFP or a multimillion-dollar contract renewal, it takes a honed mental and social skill set to get the job done.
This month’s ELEVATE Pulse Newsletter is all about helping you perform when you absolutely cannot afford to lose.
Why Big Deals Slip Away (& How To Lock Them Down)
Big deals unravel in the most subtle ways — often when you’re not even in the room.
According to new research, 67% of B2B companies lack systematic opportunity management, leaving 12% of revenue on the table. Sales cycles now stretch 25% longer and involve 12 decision-makers instead of 7.
Multimillion-dollar wins hinge on dozens of small moves most teams miss entirely.
In our latest deep-dive, we reveal the four critical areas that separate winners from competitors: organizational clarity that uncovers hidden power structures, relationship dynamics beyond the RFP, risk management that addresses what procurement actually fears, and execution under pressure when margins get tested.
When the stakes are highest, elite precision beats hope every time.
Military Discipline for Closing MultiMillion-Dollar Deals
Most enterprise teams lose big deals because they improvise under pressure. Elite fighter pilots never do.
In Flawless Execution, James Murphy, former U.S. Air Force pilot, shows how the discipline of combat missions translates directly to closing multimillion-dollar B2B deals.
Preparation, awareness, and flawless teamwork are the difference between winning and losing.
This book is a framework for executing when the stakes couldn’t be higher.
Dean Graziosi says: “Fall in love with your clients, then their outcomes.”
For sales teams pursuing transformative deals, this is the strategy.
Love the client, and you see beyond transactions. Build trust, and you withstand pressure. Co-create value, and you turn opportunities into enduring partnerships.
